Enkaji

The Maasai women of Longido have minimal means of earning income. They sell jewellery to tourists but their revenue fluctuates with the tourist season. Since their market access is limited, they aren't given ample opportunity to reach their business potential and pull themselves out of extreme poverty.

 The Maasai women of Longido

The concept

To design an e-commerce platform that could promote financial literacy and economic empowerment in a developing country

Selling jewellery at the village market

 

Research

 

Process work

Our group's progress work included : sketches, prototypes, ethics applications, product data sheets, mind maps, test plans, and comprehensive research reports

We explored many different concepts that could improve the quality of life for the Maasai people. These are early sketches for water supply and permaculture :

After the first stage of our concepts were finished, we travelled to Longido, Tanzania to refine them, and to propose our ideas to a village counsel. The counsel would then select the most feasible projects and actualize them.

 

Final design

The final concept was to create an e-commerce system for the Maasai women and lessen the gap between our worlds.

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The app

A tool was made for the Maasai women to upload their jewellery online, closing the technological gap between the Western world and the women of Longido.

The app was aimed at individuals with limited app experience and accommodated users with varying levels of literacy.

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The online store

The e-commerce website brings Canadian consumers closer to the Maasai marketplace by providing them access to the women’s traditional jewellery.

Through Enkaji’s transparency model, users can learn about the platform's business concept.

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The packaging

For individuals who could only afford the minimum resources, a modular, cost-efficient package was created to maximize use of material.

The construction of the packaging allows it to hold many differently shaped jewellery from earrings to large necklaces. This was the proof of concept: